Today's plan
Project overview
Client
TinyBloom
Industry
Parenting / FamilyTech
Location
Global
Type
New Product (from scratch)
Platform
iOS & Android
Stack
Mobile, Cloud, AI
Services
Strategy, UX/UI, Development
Status
Product development
The Challenge
Early parenthood can feel
like information overload.
New parents face endless advice, changing routines and important milestones without one trusted place to make sense of it all. TinyBloom needed to turn that noise into timely, personal and reassuring guidance.
Where it broke downThree friction points
01
Advice without context
Generic articles rarely account for a child's age, routine or development, leaving parents to decide what actually applies.
02
Scattered daily tracking
Sleep, feeding, growth and milestones often live across notes, chats and separate apps with no useful shared picture.
03
Too much to remember
During busy days, valuable patterns are easy to miss and important questions are forgotten before the next appointment.
Product foundation
What we've
designed.
Platforms
2
iOS & Android
One product system
Journey
0-3
Early years covered
Age-aware guidance
Support
24/7
AI companion
Answers when needed
Experience
1
Unified family view
Tracking and insight
System
4
Core product pillars
Built to scale
Design Deep-Dive
A system designed
to feel supportive.
Every detail is shaped to reduce cognitive load and make daily care feel clearer, warmer and easier to manage.
01Identity
02Colour
03Typography
04Components
01 - Identity
TinyBloom - grow together.
A friendly wordmark and blooming spark capture steady growth, optimism and the small wins that define early parenthood.
App mark
iOS / Android icon
02 - Colour palette
Primary
Bloom Green
#265A43
Secondary
Soft Mint
#D8F3DC
Accent
Mist
#F4F8F6
Highlight
Bloom Gold
#FFBD59
Text
White
#FFFFFF
03 - Typography
Aa
Type system
Inter
sans-serif
Grow togetherDisplay - Inter
Today's little winsHeading - Inter
Helpful guidance for every stage of the journey.Body - Inter
8 feeds - 12h sleepData - Inter
04 - Components
Product Experience
A welcoming product experience introduces TinyBloom's value, builds trust and guides parents into their personalised journey.
View full page
The parent experience
Everyday guidance.
Today's Plan gives parents a calm daily view - routines, meals, milestones and AI guidance in one place.
The support system
Personalised insights.
Health and growth tracking, vaccinations and notes help parents see each child's progress over time.
Health & growth
TinyBloom Mobile app.
TinyBloom brings routines, milestones and personalised AI guidance together in one calm mobile companion.
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