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A Fitness Coaching Platform Built Around ONE

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Project overview
Client
ONE (01NE)
Industry
Fitness / Personal Training
Location
UAE
Type
Full-stack product
Platform
Web + Mobile
Stack
React · Node · MySQL
Services
Brand · UX/UI · Development
Status
In development
The Challenge

Coaching lives across
too many disconnected tools.

A modern coaching business runs on workouts, nutrition, check-ins, live sessions, billing and client progress - usually spread across separate apps and spreadsheets. ONE set out to pull all of it into a single platform for trainers, partners and members across the UAE.

Where it broke downThree friction points
01

Fragmented tooling

Workouts, nutrition, progress and payments live in different tools, so trainers and members never see the full picture in one place.

02

Hard to run at scale

Studios and corporate partners need oversight across many trainers and clients - something generic fitness apps simply don't support.

03

Weak daily accountability

Without clear plans, check-ins and reminders, member motivation fades in the gaps between coaching sessions.

Product foundation

What we've
built.

Platform
3
Role-based dashboards
Admin · Partner · Trainer
System
24
Connected modules
One unified API
Access
5
User roles
Superadmin → member
Realtime
24/7
Chat & notifications
Socket.IO + push
Product
MVP
Pre-launch foundation
Structured to scale
Design Deep-Dive

A system built
to feel focused.

ONE uses a disciplined, monochrome visual language - graphite and black surfaces, a cream off-white accent and condensed Oswald type - to make the product feel focused and premium.

01Identity
02Colour
03Typography
04Components
01 - Identity
ONE - built for progress.

A stylised wordmark - the 'O' drawn as a rounded pill - sits in a black badge over cream letters. Paired with a monochrome palette it creates a disciplined, premium fitness identity.

Logo
Logo mark
App mark
App mark
App icon
02 - Colour palette
Primary
Graphite
#2B2B2B
Logo
Ink Black
#000000
Accent
Cream
#E8E6DA
Success
Deep Green
#193A33
Surface
White
#FFFFFF
03 - Typography
Aa
Type system
Oswald
Display · paired with Roboto
One goal at a timeDisplay - Oswald
Today's training planHeading - Oswald
Coaching, nutrition and check-ins in one place.Body - Roboto
7 days · 82% completeData - Roboto
04 - Components
ONE app components
Desktop experience

The partner dashboard.

Partners manage clients, leads, trainers and day-to-day coaching operations from one unified business dashboard.

Partner dashboard
ONE partner dashboard
The management experience

Admin dashboard.

The admin dashboard gives platform owners full oversight - clients, trainers, corporate collaborations, nutrition and exercise libraries, all from one control room.

Admin dashboard
ONE admin dashboard
Next case study

Lone Wolf →

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Let's make something

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Let's build it.

Tell us what you're working on. We reply within one business day with honest pricing and a first sketch of the approach.

hi@vendaxis.com →
VendAxis.