LOADING - 0%

A Fitness Coaching Platform Built Around ONE

Contact us
Project overview
Client
ONE (01NE)
Industry
Fitness / Personal Training
Location
UAE
Type
Full-stack product
Platform
Web + Mobile
Stack
React · Node · MySQL
Services
Brand · UX/UI · Development
Status
In development
The Challenge

Coaching lives across
too many disconnected tools.

A modern coaching business runs on workouts, nutrition, check-ins, live sessions, billing and client progress - usually spread across separate apps and spreadsheets. ONE set out to pull all of it into a single platform for trainers, partners and members across the UAE.

Where it broke downThree friction points
01

Fragmented tooling

Workouts, nutrition, progress and payments live in different tools, so trainers and members never see the full picture in one place.

02

Hard to run at scale

Studios and corporate partners need oversight across many trainers and clients - something generic fitness apps simply don't support.

03

Weak daily accountability

Without clear plans, check-ins and reminders, member motivation fades in the gaps between coaching sessions.

The Approach

One platform for
trainers, partners & members.

Built as one connected system. We designed and built ONE end-to-end: a member mobile app, trainer and partner dashboards, and an admin layer - all on a single API for workouts, nutrition, coaching, live sessions and billing.

Brand + UX/UIFull-stack build
01
FoundationPhase 1

Define the product model

We mapped the roles, modules and coaching loop the platform needed to support: members, trainers, partners and admins.

Deliverables
  • Product model
  • Roles & permissions
  • Information architecture
  • Feature scope
02
Brand & UX/UIPhase 2

Shape a disciplined identity

A condensed Oswald wordmark, monochrome graphite palette and clean dashboards give the product a focused, premium feel.

Deliverables
  • Brand identity
  • UI system
  • Dashboards
  • Mobile patterns
03
Full-stack buildPhase 3

Engineer the platform

A Node/Express + MySQL API powers ~24 modules - workouts, nutrition, check-ins, live sessions, chat, push and Stripe subscriptions.

Deliverables
  • API
  • Database
  • Real-time chat
  • Payments
04
Dashboards & handoffPhase 4

Ship the management layer

Admin, partner and trainer dashboards (React 19 + Vite) give each role the tools to run coaching operations at scale.

Deliverables
  • Admin panel
  • Partner tools
  • Trainer tools
  • QA
Product status

Ready for pre-launch

ONE
In development
Design Deep-Dive

A system built
to feel focused.

ONE uses a disciplined, monochrome visual language - graphite and black surfaces, a cream off-white accent and condensed Oswald type - to make the product feel focused and premium.

01Identity
02Colour
03Typography
04Components
01 - Identity
ONE - built for progress.

A stylised wordmark - the 'O' drawn as a rounded pill - sits in a black badge over cream letters. Paired with a monochrome palette it creates a disciplined, premium fitness identity.

Logo
Logo mark
App mark
App mark
App icon
02 - Colour palette
Primary
Graphite
#2B2B2B
Logo
Ink Black
#000000
Accent
Cream
#E8E6DA
Success
Deep Green
#193A33
Surface
White
#FFFFFF
03 - Typography
Aa
Type system
Oswald
Display · paired with Roboto
One goal at a timeDisplay - Oswald
Today's training planHeading - Oswald
Coaching, nutrition and check-ins in one place.Body - Roboto
7 days · 82% completeData - Roboto
04 - Components
ONE app components
Desktop experience

The partner dashboard.

The management experience

Admin dashboard.

The admin dashboard gives platform owners full oversight - clients, trainers, corporate collaborations, nutrition and exercise libraries, all from one control room.

Admin dashboard
ONE admin dashboard
Product foundation

What we've
built.

Platform
3
Role-based dashboards
Admin · Partner · Trainer
System
24
Connected modules
One unified API
Access
5
User roles
Superadmin → member
Realtime
24/7
Chat & notifications
Socket.IO + push
Product
MVP
Pre-launch foundation
Structured to scale
Next case study

Lone Wolf

Let's make something

Got an idea?
Let's build it.

Tell us what you're working on. We reply within one business day with honest pricing and a first sketch of the approach.

hi@vendaxis.com →
VendAxis.