Legal help in the UAE
was a black box.
No transparent pricing. No verified ratings. No unified way to book. Hiring a lawyer meant trusting word-of-mouth and hoping for the best - a high-stakes decision made almost blind.
No transparent pricing
Fees were quoted case-by-case, behind closed doors. Clients had no way to compare, budget or trust a number before committing.
No verified credentials
Anyone could claim expertise. No vetted ratings, no proof of track record, no accountability once the retainer was paid.
No unified booking
Finding, vetting and hiring a lawyer was scattered across referrals, cold calls and disconnected paperwork.
From a black box
to one clear flow.
No guesswork. A launched, verified marketplace in four deliberate phases - each one closing a gap that made legal help feel like a gamble.
Map where trust breaks
We walked the full legal-services journey - interviewing clients and providers to pinpoint exactly where confidence collapsed and what a transparent marketplace would have to prove.
- Market research
- Stakeholder interviews
- Journey mapping
- Competitor audit
Design the trust mechanics
We defined the marketplace model - verification, upfront pricing, real ratings - then built a brand credible enough to carry a high-stakes legal decision.
- Positioning
- Brand identity
- Design system
- Messaging
Remove every doubt in the flow
Each screen answers the next question before it's asked - clear pricing, verified profiles and a booking path a first-timer can finish without a single phone call.
- Wireframes
- Interactive prototype
- UI design
- Usability testing
Engineer it and ship
We built the platform on Next.js, wired in the Dubai Courts API and shipped an AI legal assistant - then tested, launched and handed over a living product.
- Next.js build
- Dubai Courts API
- AI assistant
- QA & launch
The details that
build belief.
From a single mark to a full component library - every choice is engineered to make a first-time user feel safe handing a legal problem to a stranger.
A confident lowercase logotype locked to a verified-tick mark - approachable, but unmistakably official.
Landing Page
The Sertify landing page drives user acquisition and conversion with a clear value proposition, social proof, and a strong call to action.
Customer side.
Service Provider side.
Customer Mobile app.
The Sertify app puts the whole marketplace in your pocket - find verified legal pros, book instantly, track documents and chat in real time.
What we've
delivered.
partora →
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