Customer dashboard
Project overview
Client
Sertify
Industry
LegalTech / Marketplace
Location
Dubai, UAE
Type
New Product (from scratch)
Platform
Web (responsive)
Stack
Next.js, Node, AI/GPT
Services
Design, Development, AI
Live site
The Challenge
Legal help in the UAE
was a black box.
No transparent pricing. No verified ratings. No unified way to book. Hiring a lawyer meant trusting word-of-mouth and hoping for the best - a high-stakes decision made almost blind.
Where it broke downThree friction points
01
No transparent pricing
Fees were quoted case-by-case, behind closed doors. Clients had no way to compare, budget or trust a number before committing.
02
No verified credentials
Anyone could claim expertise. No vetted ratings, no proof of track record, no accountability once the retainer was paid.
03
No unified booking
Finding, vetting and hiring a lawyer was scattered across referrals, cold calls and disconnected paperwork.
Real results
What we've
delivered.
Coverage
10
Service categories
Legal & business
Trust
4.9
Average rating
Verified reviews
Marketplace
2,400+
Users & providers
In year one
Product
24/7
AI legal assistant
Instant guidance
Milestone
1st
In the UAE
Legal marketplace
Design Deep-Dive
The details that
build belief.
From a single mark to a full component library - every choice is engineered to make a first-time user feel safe handing a legal problem to a stranger.
01Identity
02Colour
03Typography
04Components
01 - Identity
Sertify - Legal services, reimagined.
A confident lowercase logotype locked to a verified-tick mark - approachable, but unmistakably official.
App mark
iOS / Android icon
02 - Colour palette
Primary
Deep Green
#0D3A31
Secondary
Forest
#163C2E
Accent
Gold
#CA9E4D
Text
Ink
#0B1712
Surface
White
#FFFFFF
03 - Typography
Aa
Type system
Montserrat
Inter · Poppins
Verified legal helpDisplay · Montserrat
Book a consultationHeading · Montserrat
Compare vetted providers and see clear, upfront pricing.Body · Inter
AED 500 · 4.9★ · #DXB-4821Numeric · Poppins
04 - Components
Landing Page
The Sertify landing page drives user acquisition and conversion with a clear value proposition, social proof, and a strong call to action.
View full page
The user experience
Customer web App.
A clear marketplace for finding verified legal pros, browsing services, and booking with confidence.
The service-provider portal
Service Provider side.
Providers manage bookings, RFQs, earnings and reviews from one control panel built for legal firms.
Provider dashboard
Customer Mobile app.
The Sertify app puts the whole marketplace in your pocket - find verified legal pros, book instantly, track documents and chat in real time.
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