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Case StudyPartora

A Branding, UX/UI & Development Transformation For Partora

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Project overview
Client
Partora
Industry
Automotive / Marketplace
Location
Dubai, UAE - GCC-wide
Type
New Product (from scratch)
Platform
Web, iOS & Android
Stack
Next.js, Node, AI/GPT
Services
Design, Development, AI
The Challenge

Buying car parts in the GCC
was a guessing game.

No easy way to find the part that fits your exact car. No transparent pricing. No verified sellers. Sourcing meant trawling catalogs, forums and WhatsApp groups - and hoping the number matched before you paid.

Where it broke downThree friction points
01

No easy way to find the right part

Matching a part to an exact make, model and year meant guesswork across scattered listings - with no confidence it would actually fit.

02

No transparent pricing

Prices were quoted call-by-call, seller by seller. Buyers had no way to compare, budget or trust a figure before committing.

03

No verified sellers

Anyone could list a part. No vetting, no ratings, no accountability once the payment left your hands.

The Approach

From a guessing game
to scan, match, fix.

No guesswork. A launched, verified auto-parts marketplace in four deliberate phases - each one closing a gap that made buying parts feel like a gamble.

≈ 10 weeksConcept → live
01
DiscoveryWeeks 1–2

Map where sourcing breaks

We walked the full parts-sourcing journey - interviewing buyers, mechanics and sellers to pinpoint exactly where time, trust and money leaked out of the process.

Deliverables
  • Market research
  • Stakeholder interviews
  • Journey mapping
  • Competitor audit
02
Strategy & BrandWeeks 2–4

Design the trust mechanics

We defined the marketplace model - AI part-matching, upfront pricing, verified sellers and an RFQ flow - then built a brand credible enough to carry a real purchase decision.

Deliverables
  • Positioning
  • Brand identity
  • Design system
  • Messaging
03
UX / UI DesignWeeks 4–7

Remove every doubt in the flow

Scan your car, match the exact part, compare verified sellers - every screen answers the next question before it's asked, so a first-timer can check out without a single phone call.

Deliverables
  • Wireframes
  • Interactive prototype
  • UI design
  • Usability testing
04
Build & AIWeeks 7–10

Engineer it and ship

We built the platform on Next.js, wired in AI vehicle & part matching and an RFQ engine, shipped the seller portal and iOS + Android apps - then tested, launched and handed over a living product.

Deliverables
  • Next.js build
  • AI part matching
  • RFQ + seller portal
  • QA & launch
Go-live

Live & fully verified

partora.com ↗
Live in production
Design Deep-Dive

The details that
build belief.

From a single mark to a full component library - every choice is engineered to make a first-time buyer feel safe ordering the right part from a verified seller.

01Identity
02Colour
03Typography
04Components
01 - Identity
Partora - Scan, Match, Fix

A confident lowercase logotype locked to a verified-tick mark - approachable, but unmistakably official.

Logo
Logo mark
App mark
App mark
iOS / Android icon
02 - Colour palette
Primary
Deep Green
#004f18
Secondary
Forest
#e5ede8
Accent
Accent
#00250bff
Text
Black
#000000
Surface
White
#FFFFFF
03 - Typography
Aa
Type system
Aldrich
Aldrich · Montserrat
Genuine parts, verified sellersDisplay · Aldrich
Scan your car, find the partHeading · Aldrich
Compare verified sellers and see clear, upfront pricing.Body · Montserrat
AED 450 · 4.8★ · RFQ #DXB-4821Numeric · Montserrat
04 - Components
Partora Components UI

Landing Page

The Partora landing page drives user acquisition and conversion with a clear value proposition - scan your car, match the right part, buy from verified sellers - backed by social proof and a strong call to action.

Full Partora homepage, top to bottom
The user experience

Buyer side.

The seller portal

Seller side.

The service provider portal

Service provider side.

Customer Mobile app.

The Partora app puts the whole marketplace in your pocket - scan your car, match the right part, compare verified sellers, raise an RFQ and track your order in real time.

App on the home screen
Mobile app screenMobile app screenMobile app screenMobile app screen
Mobile app screenMobile app screenMobile app screenMobile app screenMobile app screen
Real results

What we've
delivered.

Coverage
6
GCC markets
UAE, KSA, Kuwait, Qatar, Oman, Bahrain
Trust
4.8
App rating
8,000+ Play Store reviews
Product
AI
Part matching
Scan · Match · Fix
Platform
3
Surfaces live
Web · iOS · Android
Marketplace
RFQ
Verified seller network
Request quotes or buy direct
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